In business circles some Thai people will have a reasonable command of English. However, most Thais do not feel comfortable speaking English. Address a Thai man or woman by their first name, not their surname, using the prefix Khun instead of Mr or Mrs. It is not considered informal or familiar to call Thais by their first name. Although Thai people appreciate punctuality when conducting business, there is a different concept of time in Thailand. Deadlines are often overlooked and it is necessary to allow for this when scheduling meetings. Don't contradict or criticise people in public. An essential tool for success in Thailand is patience. A person who lets inconveniences pass and forgives easily is respected.
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